Social networking sites like Facebook, Twitter and LinkedIn are among the most popular destinations for internet users. In fact, Facebook alone boasts over 500 million unique users, half off which visit the site on a daily basis. Arrowsmith can help you capitalize on this trend by developing a social campaign that enables your company to communicate with stakeholders in new and exciting ways.
Facebook Page Creation, Integration and Advertising
Having a Facebook page is a great way to engage customers and create a community around your brand. Arrowsmith can help you establish a presence on Facebook with a customized page for your business or organization and show you how to use it effectively as a content publishing and communicate tool. Our service includes the creation of an optimized profile image and landing page as well as populating the page with starter content. We can also integrate Facebook capabilities on your existing website – a great way to add dynamic content to a static site!
While Facebook pages are free to create and maintain, you may also be interested in advertising on Facebook. Unlike traditional keyword/search advertising, Facebook offers a unique platform for targeting your ads to users based on demographic parameters such as age, gender, marital status, interests and more. Arrowsmith will work with you to determine the best strategy for your business and design a campaign that maximizes exposure and conversion rates.
Twitter Account Setup and Branding
Twitter has revolutionized the concept of microblogging – publishing short, timely messages to an opt-in list of subscribers. Brevity is enforced by a 140-character limit on ‘tweets’, making this an ideal platform for easily sharing news, links and other relevant content with your follows. We’ll get you started with a branded Twitter page and show you how to attract new subscribers and get the most of this popular social network site!
YouTube Channels and Video Blogging
Creating and publishing video content is one of the best ways to use social media to attract an audience and drive traffic to your website. If you want to highlight an aspect of your business, doing so with video can give you the edge your competitors lack. In addition to setting up a YouTube channel for your organization, Arrowsmith also offers a range of video production services to ensure your multimedia content is of the highest quality.