Given the ubiquity of the corporate website it can sometimes be difficult to stand out from the crowd and get noticed on the internet. While having a bulletproof website design goes a long way towards making a positive impression on potential customers, it can often be challenging to attract visitors in the first place. One way to improve your chances is through Search Engine Marketing and Content Network Marketing. While this involves a number of channels and methodologies, the basic premise is that search engines and online publishers will allow advertisers to bid on keywords and have their ads displayed alongside search results and relevant content. Under this model, you either pay based on the number of impressions your ad receives or each time a user clicks an ad to visit your site. The ads themselves typically consist of a call to action and a couple lines of text, however many publishers also support various sizes of graphic and video advertisements as well. Arrowsmith can help you put together a successful campaign with effective copy writing, graphic design and keyword selection. We can also implement advanced tracking so that you can monitor performance in real-time.
Search Engine Optimization
When it comes to Search Engine Optimization there are both good and bad ways to boost your Google page rank. At Arrowsmith, we firmly believe that by taking the ethical approach and using only legitimate tactics our clients will be better served in the long run and will avoid the pitfalls associated with “black hat” SEO. As such, we’ll work closely with your business to ensure that the proper steps are taken to optimize performance using proven, effective and value-added SEO techniques.
To get the most out of your campaigns – both on-line and offline – Arrowsmith will help you implement advanced web analytics in order to monitor traffic and gather in-depth metrics related to your visitors – where they come from, what they search for, which pages they visited, how long they stayed, and much more.